On my first week of my first television job at my first television station, I remember my news director telling me that every story I produce, write, shoot, and edit should ultimately be about people.
Zoning meeting? Find a character that is impacted by a big decision. Dangerous storm on the horizon? Find a character getting ready to protect all that he or she owns. Black Friday shopping? Find a memorable character that is doing something different than the rest of the masses.
The advice I received sixteen years ago still holds true today for the stories I produce, write, shoot, and edit for clients. I met two great characters recently at Pratt & Whitney. (And let me tell you, I've quickly learned that aerospace is full of great stories.) Mike Schmidt, and, um, Mike Schmidt, are a father and son duo who both work for the aeronautical giant, and have a very interesting hobby.
It's a pastime that involves engines...and speed. (It makes sense they work for a jet engine maker!)
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